‘When people invest at an early stage in a tech startup, usually they’re looking for an exit. Right? They’re looking for the company to sell, to IPO, to be acquired. And cooperatives really are going in a different direction. The goal is to create long-term ownership within that community, whether that community is workers or consumers or farmers or musicians. We’re not trying to sell the company. We’re trying to bring that company wealth and voice. … Basing the investment returns on appreciation of stock price is really different. So, instead, generally our investments have to be repaid out of actual company cash. … And so, you have to act like a real company. You have to actually generate cash in the business and profits in the business in order to pay back investors. And we don’t think that’s crazy, and neither do our investors.’

Start.coop is about rediscovering the business growth potential of cooperatives in N. America in the 21st-century. Co-directors Greg Brodsky and Jessica Mason explain in this 20-min. interview episode.