The site’s initial, one-page, minimal version, thematically linked to an advocacy concern current for the organization.

Brand identity divergence between NWU, the parent org, and FSP, a recently incorporated group with its own culture and audience, means there isn’t currently a definite ‘language’ to follow, a look to imitate, in design for the materials of a local subsidiary. My approach to the problem has been to keep styling neutral, light, and amenable to evolution on a variety of potential trajectories, while at the same time avoiding (in keeping with organizational personalities of the NWU and FSP) a ‘corporate’ manner.

In addition to design, for this first version of the site I’ve supplied copy for the page’s text sections.