how about optimizing for humans?

‘Media’ and ‘business’ are, of course, not exactly cleanly distinguishable concepts. Probably they never were — this has something to do with the nature of money, simply — but in the time of the internet ‘platform’ and the mammoth corporations that own the most important ones we have to operate through today as producers and as consumers equally, overlap and blending between what these terms are supposed to designate seem to have become about as obvious as obvious gets.

Here’s ‘media theorist’ Douglas Rushkoff talking about business in the digital age — one of my favorite of the many, many instances where you can hear him discuss the subject online. The problem, as he presents it in a nutshell: ‘Where do humans fit into this new economy? Really, not as the creators of value but as the content.’