Medium, well —
18 September 2019
When I posted, I wasn’t thinking of the bit of writing I point to in August as a self-prompt to get to looking into what’s gone on with Medium, but it’s been that, to a degree, this week. A little catch-up on the fortunes of that high-profile tech venture is overdue for me, anyhow.
The item itself, I should say, wasn’t written with the idea of another or wider audience than anything I put up on this site gets. (I haven’t circulated it, beyond asking a couple of friends who won’t see the post here to give a read.) But it wasn’t written for here, either, on the other hand. And Medium, plainly enough, is designed as a setting for stuff of this general kind. To my eye, at least, it fits pretty well over there.
The Medium folks naturally want to encourage a more earnest spirit of self-publishing than I’m inclined to in this. It’d seem that that’s especially so since the determination that the self-publisher is the customer around which everything in their business model should revolve, not all that long ago. This shift or narrowing in the company’s orientation is something I was aware of but really might’ve been paying better attention to than till now I have.
If you have anything to suggest reading or listening to on the subject, please do, below. I’ve found Nieman’s May 2018 report a helpful starting place, and I’ve listened to Hacker Noon’s pod-ramble, likewise from that spring, about Medium’s being so great until, whoa dude, it wasn’t.
A little bit tangentially, let me mention another interview recorded around the same time, not concerned with Medium directly, but covering a lot of the same ground that discussion around social media, micropublishing trends, and Ev Williams’ dreams of a better internet tends to occupy — with Ernie Smith, who made his name on Tumblr and whose current project, Tedium, isn’t on Medium anymore, by Simon Owens (whose Business of Content is, yet).
Medium was not on my radar at all, really, until their “to read this article, sign-in with Google or Facebook” autoprompt came up. At that point I was VERY wary. Whenever something of interest was posted there, including your bit, I resorted to Firefox and a script-blocker to get me past the “guardian” (which clearly wasn’t guarding my best interests). It must be difficult to resist the allure of considering every human being a potential content provider.
Yeah, this is interesting for me, that you’ve let several cycles of Medium headline buzz go by too. For myself, I think, failure to catch that wave at some point in the last five or six years comes (partly, anyway) of not really being much a writer at heart. I wonder if for you it doesn’t reflect something nearer the category of discontents I gather Williams wants to see himself as addressing.
I have in mind in this above our bit of conversation about Tumblr and WordPress, in any case. Note particularly that last link, if you get a chance.